English
The Crafted collection by WowDesign proposes a contemporary reinterpretation of artisanal ceramic brick, betting on controlled irregularity and surfaces full of nuances. Available in different formats and finishes, Crafted becomes a versatile solution for walls and floors that seek to convey warmth, personality and a timeless aesthetic. Each piece is presented as a unit with its own character, ideal for dynamic compositions that combine tradition and modernity with a purely decorative approach.
The Crafted collection is specially designed for applications on interior walls, where its lightness, small format and thin thickness allow for simple, clean installation without structural overweight. Its adaptability is ideal both in residential contexts – such as kitchens, bathrooms, headboards or hallways – and in commercial spaces that require a strong aesthetic impact, such as boutiques, cafes or restaurant areas. The scale of his pieces facilitates a harmonious integration into large or small surfaces, always providing visual texture and an attractive compositional rhythm.
The aesthetic concept of Crafted stems from the desire to preserve the essence of handmade ceramics – with its slightly irregular edges, subtle textures and tonal variations – but transferring it to a modern, refined graphic language that is perfectly reproducible in current design projects. This duality between the rustic and the contemporary allows each piece to function as a nod to the past, without losing coherence with the most current visual standards. It is a ceramic that does not imitate, but interprets the artisanal with decorative and functional intention.
Crafted is not limited to a single size or standard shape. The coexistence of several formats within the same line allows you to create visual transitions, differentiated areas or rhythmic compositions without leaving the same material palette. For example, an elongated format such as 6.2x25 can be combined with 12.5x12.5 on the same wall to generate dynamism without visual noise. This compatibility encourages creative freedom, offering compositional resources to fully customize each project without resorting to other external collections.
Although visually evoking the appearance of handmade ceramics, Crafted incorporates all the technical features of today's ceramic wall tiles. Its glazed surface, both in gloss and matte finishes, repels dust, splashes and humidity common in areas of intensive use such as kitchens and bathrooms. It does not require specific products for cleaning, or additional treatments, keeping its original aesthetics intact over time. It is a decorative solution that also responds effectively to everyday demands.
The Crafted collection is versatile enough to be integrated into a wide variety of decorative styles. In rustic or Mediterranean environments it provides an authentic ceramic texture; in industrial interiors it generates contrast with metal elements and cement; In Scandinavian or minimalist spaces, it introduces warmth and detail without overloading the environment. This versatility is due to its careful colour palette, its modular format and its discreet but expressive aesthetics, capable of complementing or standing out depending on the design approach.
