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London Calling Collection by WowDesign

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The London Calling collection by WowDesign offers a contemporary reinterpretation of traditional British tiles, presenting small-format porcelain pieces with a marked urban and artisanal character. Available in two finishes – matt and gloss – this series allows dynamic combinations that adapt to both modern environments and spaces with vintage or industrial aesthetics. Its compact dimensions of 3.x11.6 cm and 11.6x11.6 cm amplify the creative possibilities in wall and floor tiles, turning each surface into a unique expression of design.

  • High-strength porcelain material: The collection is made of porcelain, which makes it ideal for both wall tiles and floors, guaranteeing excellent durability and resistance to moisture, wear and impact.

  • Available in two finishes: gloss and matte: The gloss finish enhances the color and generates sophisticated reflections, while the matte finishes provide a soft and more sober texture, adapting to different styles.

  • Small formats for creative compositions: With sizes of 3.x11.6 cm and 11.6x11.6 cm, these pieces allow for multiple laying patterns: herringbone, bevel, grid or combined between both formats.

  • Urban inspiration with artisanal character: The collection takes as its reference the traditional tiles of the London Underground, reinterpreting them with a modern approach and a carefully curated range of colors.

  • Suitable for indoor and outdoor covered spaces: Thanks to its resistance and versatility, London Calling can be applied in kitchens and bathrooms as well as in commercial areas or covered terraces.

High intentional colour variation

Each piece in the London Calling collection features a careful irregularity in tone and texture, resulting in a dynamic, rich in nuance and highly expressive visual appearance. This chromatic variation, far from being a defect, is designed to evoke the authentic character of hand-glazed tiles, typical of traditional ceramics. The result is a harmonious but never monotonous whole, which enriches the surface with reflections, shadows and subtle differences that bring depth and movement to each wall or floor.

Perfect for decorative walls and kitchen fronts

Thanks to its small formats (especially the 3.x11.6 cm), London Calling is ideal for generating surfaces with high aesthetic value in spaces such as kitchens, bathrooms or passageways. Its size allows you to play with multiple placement designs, such as the herringbone or the classic brick, which offers great compositional freedom. The matte and gloss finishes, used separately or in combination, help to create murals with visual texture, controlled reflections or contrasts of light, making it an excellent choice for shower headboards, kitchen fronts, bar counters or accent walls.

Ease of maintenance

The glazed porcelain in this collection offers a non-porous surface, very resistant and extremely easy to clean. By preventing the absorption of liquids, it is especially suitable for areas exposed to moisture, splashes or grease, such as kitchens or bathrooms. It does not require special treatments or demanding maintenance: ordinary cleaning products are enough to preserve its original appearance. This feature makes it a practical choice not only for its aesthetic beauty, but also for its functionality in everyday use.

Can be combined with other WowDesigncollections

London Calling has been designed as a collection with its own identity, but at the same time very versatile. Its colour palette, its differentiated finishes and its small format allow it to be easily combined with other series in the WowDesign catalogue, such as those featuring cement, natural stone or metallic effects. This capacity for dialogue between collections facilitates the creation of unique spaces, where the contrast between textures, brightness or volumes enhances the richness of the design and allows for customised solutions in both residential and commercial projects.

Designed to be integrated into contract and residential projects

The London Calling collection responds to the needs of both the domestic and contract spheres. Its compact format makes it easy to install in small spaces or irregular geometry, while its durability and resistance to intensive use make it ideal for restaurants, shops, hotels or public spaces. Its timeless and adaptable style adjusts to various decorative languages, from industrial to retro, through minimalist or classic, making it a very versatile tool for architects, interior designers and designers.