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Icon Collection by WowDesign

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The Icon Collection by WowDesign reinterprets the concept of traditional brick from a contemporary, sculptural and decorative perspective. Designed as a three-dimensional piece, it works both as a lattice and as an accent architectural element, offering a play of light, shadows and textures that energizes any space. Its matte finish, added to its sober proportions and small-format modules (11x20x10 cm and 6x20x10 cm), make it an ideal functional and aesthetic solution for interiors and exteriors with character.

  • Three-dimensional ceramic format: Unlike conventional flat tiles, Icon is presented as a piece with volume (depth 10 cm), which allows you to create perforated surfaces, lattices or ventilated walls with relief.

  • Matte finish with natural texture: The matte finish highlights its glare-free geometry, providing a sober, elegant and contemporary aesthetic, ideal for minimalist or rustic architecture.

  • Available in two sizes: The collection is available in two sizes: 11x20x10 cm and 6x20x10 cm, allowing you to alternate patterns or adapt to different project scales.

  • Application as a lattice: Its design allows empty spaces to be left between pieces to form openwork walls, ideal for dividing environments without losing ventilation or natural light.

  • Inspiration from classic brick: The base shape is reminiscent of handcrafted brick, bringing a sense of warmth, solidity and familiarity, combined with an updated design.

Ease of generating visual rhythm

Thanks to its modular proportions, the Icon collection allows you to build surfaces with a strong graphic component, where the orderly or alternating repetition of the pieces generates continuous or interrupted visual rhythms, depending on the layout. Its volume creates natural shadows that change with daylight, enriching the optical effect of the whole. This allows each wall built with Icon to function not only as an enclosure, but as an active, almost sculptural visual composition.

Suitable for indoor and outdoor use

The use of high-quality ceramic material and its robust design give Icon the necessary resistance to face outdoor environmental conditions such as humidity, thermal changes or solar radiation. At the same time, its refined aesthetics make it perfectly adaptable to interiors where texture and depth are sought without resorting to heavy elements. It is ideal for facades, patios, ventilated walls or interior spaces with the need for visual division or light filtering.

Potential as a separating element

Icon acts as a contemporary lattice that allows areas to be defined without the need for total enclosures. In vertical installations, it offers partial privacy, air circulation and filtered passage of light. This makes it a practical and aesthetic solution to separate areas in restaurants, offices, lobbies or homes without resorting to solid walls. Its visual lightness, compared to its physical weight, adds a remarkable spatial value.

Structural solidity with decorative value

Each Icon piece is designed with body and thickness (10 cm deep), which not only allows solid anchoring to structural surfaces, but also gives it visual mass. This duality between load-bearing function and aesthetic appeal distinguishes it from other decorative pieces. Its sober geometry does not require additional treatments, since the volume itself generates texture, shade and presence, even in installations without direct artificial lighting.

Collection designed for architectural design

Icon is not conceived as a simple decorative covering, but as an architectural resource. It is aimed at designers who are looking for materials with which they can define spaces, modulate facades, create atmospheres or even reinterpret traditional elements such as Mediterranean lattices or openwork walls. Its availability in two sizes offers compositional versatility and allows it to adapt to different architectural languages, from brutalist to minimalist.